Interface · June 15, 2020

PLUM Marketing

Earlier this year I was hired to develop a completely new GUI for an existing web application that was in dire need of a revamp. The entire workflow was designed around tracking leads, reservations and attendance for in-person events driven by direct mail campaigns.

UX seems to be the the term du jour these days – it’s meant to include ALL elements of “The User Experience” (echoing voice) but it all comes down to Customer Service. SERIOUSLY. Think about it and get back to me.

And Yes, I’m a bit of a strange bird; I enjoy grouping, organizing and presenting information and designing way-finding in a visually appealing way that also provides meaningful functionality. In the olden’ days, before participation trophies and helicopter parents, we called it Information Architecture.

All layout, type, graphics & icons.