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Holy Makerel – It’s King Daddy!

Holy Mackerel
How do you pronounce CARIBBEAN?

I really dig how the simple packaging perfectly compliments the loud colors and crown logo for the King Daddy brand. Yes, it’s a Caribbean product, and no, I didn’t design the packaging, I just photographed it. Nice picture, eh?

I helped them with a rack card as well, which was the ONLY piece of literature they needed to conduct HUGE amounts of international commodity sales – super new to me at the time. Marketing (lead generation) to other areas of the world is an interesting experience.

All we had to do is use the word FREE in all caps and we had a line around the building. This is actually still true at Wal-mart in the USA.

RACK CARD – King Daddy is the Cool Brand – Only for the Coolest – Ya mon!