I recently partnered with Bodybuilding / Sports Physique photographer James Allen to develop an eye-catching poster to help him expand services beyond photography. You can imagine how hard it is to “catch eyes” at a body building contest, but this idea works – don’t ya think? MARKETING RULE #1: Never forget your audience. Bazinga! 🙂
Frankly, the most enjoyable projects involve helping someone I care about. My brother-in-law called me on Friday as a last ditch effort to produce a quick poster for one of his clients at The Domain. We got this poster finalized the next day and I got a few bottles of good vino in trade. Good deal all around I’d say.